Skip to content
Vivid Logic
Product

Why startups should build MVPs first, and what an MVP actually is

A practical, founder-friendly definition of MVPs and how to scope them so you ship in weeks, not quarters.

February 22, 2026 6 min readStartupsMVPProduct
Back to all articles

MVP is the most overloaded term in startups. To us, it is the smallest version of your product that can either earn revenue or generate validated learning, ideally both.

That definition is intentionally annoying. It rules out half-built products dressed up as MVPs and it rules out 14-feature wishlists that take 9 months to ship. The MVP is whatever proves your riskiest assumption.

Scoping is everything. We start by listing every feature you think you need, then for each one ask: “If we cut this, does the product still teach us what we need to know?” The cuts are usually surprising, and the schedule that survives is one you can actually ship.

Have an idea? Let’s turn it into reliable software.

Tell us about your project. We’ll get back within one business day with a clear next step.