What kinds of companies do you work with?

We serve startups, SMEs, and enterprises across fintech, healthcare, e-commerce, SaaS, real estate, education, logistics, and custom internal platforms. Our work spans MVPs to mission-critical enterprise systems.

How do engagements typically start?

A free 30-minute consultation. We learn about your product, goals, and constraints, then propose the engagement model that fits, fixed scope, MVP sprint, dedicated team, or retainer.

Yes. You own 100% of the code, infrastructure, and IP. We hand over clean repos, documentation, and credentials at every milestone.

What does pricing look like?

It depends on scope and engagement model. Most projects fall between $8k and $200k, with retainers from $3.5k/month and dedicated engineers starting around $6k/month. We always agree on a budget and milestones up front.

How fast can you start?

Usually within one to two weeks. For urgent engagements we can often kick off a discovery call within 48 hours and start delivery the following week.

Software engineering • Design • AI • Cloud

Custom software, web, and mobile apps for growing businesses.

We design and build websites, mobile apps, SaaS products, and custom software for startups and companies in Pakistan, the US, and the UK.

Start Your Project View Our Work

Serving clients across

Pakistan
United States
United Kingdom
GCC
Europe

Vivid Logic

Platform Core

Code

TS · Go ·.NET

API Layer

REST · GraphQL

Database

PostgreSQL · Redis

AI Services

LLM · RAG

Cloud

AWS · Azure · K8s

Web & Mobile

Next.js · RN

SOC 2 ready

p95 sub-second

99.99% uptime

Trusted across industries, built on engineering you can rely on

Custom Software•SaaS Products•Cloud Solutions•Fintech Systems•Web & Mobile Apps•AI Automation•E-commerce•DevOps•Custom Software•SaaS Products•Cloud Solutions•Fintech Systems•Web & Mobile Apps•AI Automation•E-commerce•DevOps•

How we build

From your first idea to a finished product

Scroll to see how we turn your idea into real, working software, step by step.

Idea

Reduce ops time for a fintech support team

Validated assumption · 4 user interviews

Wireframe

app.vividlogic.dev

Active users

12,480

+18%

Revenue

$184k

+9%

p95 latency

218ms

−24%

PostgreSQL

Primary · 3 replicas

AWS · Kubernetes

Multi-region · IaC

Live in production

Step 01 · Idea & Strategy
Start with the problem worth solving.
We map the business goal, the constraints, and the riskiest assumption, then design the smallest version that proves it.
Step 02 · Wireframe
Shape the product before we build it.
Low-fidelity flows that align stakeholders early and prevent expensive changes later.
Step 03 · UI Design
A premium, accessible interface.
A polished, system-driven UI that earns trust on first impression and scales across product surfaces.
Step 04 · Backend APIs
Reliable, observable APIs.
REST/GraphQL services with auth, rate limits, and OpenAPI specs so your team and partners can integrate fast.
Step 05 · Database
Data modelled for the long run.
PostgreSQL-first, with Redis where it helps. Migrations, seeding, and backups baked in from day one.
Step 06 · Cloud Deploy
Ship safely, every day.
AWS / Azure infrastructure as code, CI/CD pipelines, monitoring, and zero-downtime rollouts.
Step 07 · Final Product
A scalable software product.
A live dashboard your customers love, your team can ship into, and your CFO can budget against.

What we do

Software services for growing teams

From your first idea to a finished product, our team handles the design, the code, and the launch.

Custom Software Development

Tailored business systems engineered around how your team actually works.

DevelopmentExplore

Web Application Development

Fast, secure web applications with delightful UX and clean architecture.

DevelopmentExplore

Mobile App Development

iOS and Android apps that feel native, ship fast, and stay maintainable.

DevelopmentExplore

SaaS Product Development

Multi-tenant SaaS platforms, from MVP to scale, built to win.

DevelopmentExplore

Cloud & DevOps

Infrastructure that scales, recovers, and stays affordable.

CloudExplore

AI & Automation Solutions

Practical AI that automates work and unlocks measurable ROI.

AutomationExplore

See all services

Why Vivid Logic

Senior engineering, delivered with care

The reasons clients stay with us for years, not just the first project.

Business-first development

We start from your business goals and work backwards into the right system, not the other way around.

Clean architecture

Modular, observable, and well-tested. Your future engineers will thank us.

Scalable systems

We design for the load you have today and the load you will have at 10x, without overbuilding.

Secure engineering

Defense in depth, least privilege, and audit-ready logs by default.

Fast, predictable delivery

Two-week sprints, weekly demos, and milestones you can plan around.

Transparent communication

Real-time progress, plain-English updates, and zero hidden status.

Long-term support

We do not disappear after launch. Your platform keeps improving with us.

Our products

Software we've built and shipped

Two of our own software products, used by real businesses every day, fully branded for each client.

Live in productionHealthcare

In-house product

Curelify

Healthcare · Dental Practice Management

Run your entire dental practice from one platform.

Curelify unifies scheduling, charting, billing, insurance, inventory, and analytics for single clinics and multi-branch dental groups, secure by design, fully brandable, and accessible from any device.

Multi-tenant
White-label
Multi-currency
Cloud-native

17+ Core modules

Multi-org Tenancy

Explore

Live in productionCommerce

In-house product

Weftlin

Commerce · Pakistan Business Operating System

The Pakistani business operating system, ERP, POS, and commerce in one platform.

Weftlin is a white-label business platform by Vivid Logic. Every brand gets its own storefront and its own back office, with ERP, POS, accounting, inventory, courier integrations, WhatsApp commerce, loyalty, and investors, running on infrastructure we operate.

ERP + POS + Commerce
White-label
Multi-branch
WhatsApp commerce

18 Modules

8+ Courier integrations

Explore

Live in productionFintech

In-house product

Live in production

Payment Gateway

Fintech · White-label Payment Platform

Accept payments online, a US-standard, PCI-DSS compliant payment gateway.

Our payment gateway lets businesses accept cards, wallets, and bank transfers through a hosted checkout page or our APIs. Built on PCI-DSS Level 1 controls, fully white-label, and ready for the US, UK, and global markets.

PCI-DSS Level 1
White-label
Hosted pages + APIs
Multi-currency

PCI-DSS L1 Compliance

Hosted + API Integration

Explore

Live in productionEnterprise

In-house product

Live in production

ERP System

Enterprise · Modern Cloud ERP & Accounting

A modern, cloud-first ERP for growing businesses.

Our ERP gives growing businesses a modern, cloud-first platform with the depth of a legacy ERP. Full accounting and finance, sales and purchase order processing, inventory, payroll, manufacturing, CRM, and route planning for suppliers and delivery teams. Already used by clients across the UK.

Modern cloud ERP
Route planning included
Multi-company
Multi-currency

How we work

A clear, simple way to work

Seven easy steps, no surprises, no delays. We keep you in the loop the whole way.

01
01
Discover
We start with the problem, not the solution. Workshops with stakeholders, technical audits, and a clear definition of what success means.
- Problem statement
- Technical audit
- Success metrics
02
02
Plan
We translate goals into a focused, sequenced roadmap with realistic timelines, costs, and risk callouts.
- Roadmap
- Estimates
- Risk register
03
03
Design
Architecture, system design, and product UX, designed together so engineering and design stay aligned.
- System architecture
- High-fidelity designs
- Prototype
04
04
Develop
Senior engineers ship in two-week sprints with weekly demos, automated tests, and clean pull requests.
- Working software
- Tests
- Documentation
05
05
Test
Automated tests, manual QA, security review, accessibility audit, and performance budgets, all before launch.
- QA report
- Security review
- Perf + a11y audit
06
06
Launch
A staged rollout with feature flags, monitoring, and a calm war-room, so launch day is uneventful by design.
- Production launch
- Runbooks
- Monitoring dashboards
07
07
Scale
Post-launch we keep iterating, performance, cost, and roadmap, on a transparent retainer.
- Quarterly reviews
- Performance reports
- Roadmap updates

Technology

Modern stacks. Pragmatic choices.

We choose tools that ship, scale, and stay maintainable. No fashion-driven engineering.

Re
React
Component-driven UI
Ne
Next.js
Production React framework
Ty
TypeScript
Type-safe JavaScript
Ta
Tailwind CSS
Utility-first styling
Fr
Framer Motion
Animation library
No
Node.js
JavaScript runtime
Go
Go
Performance-critical services
.N
.NET
Enterprise-grade backend
Py
Python
Data, AI, automation
Ne
NestJS
Structured Node.js
Re
React Native
Cross-platform mobile
Fl
Flutter
Cross-platform mobile
Sw
Swift
Native iOS
Ko
Kotlin
Native Android
Po
PostgreSQL
Relational database
SQ
SQL Server
Enterprise database
Mo
MongoDB
Document database
Re
Redis
In-memory store
Cl
ClickHouse
Analytics database
AW
AWS
Cloud platform
Az
Azure
Cloud platform
Go
Google Cloud
Cloud platform
Do
Docker
Containerization
Ku
Kubernetes
Orchestration
Te
Terraform
Infra as code
Gi
GitHub Actions
CI/CD pipelines
St
Stripe
Payments + billing
Fi
Firebase
BaaS, auth, push
Op
OpenAI
LLM platform
An
Anthropic
LLM platform
La
LangChain
LLM orchestration
pg
pgvector
Vector search

Industries

Domain expertise across 9 industries

We bring practical knowledge of the regulations, workflows, and KPIs that matter, so we can ship faster and avoid expensive mistakes.

Fintech

Payment apps, digital wallets, lending platforms, and KYC software for fintech startups and banks.

Healthcare

EMR, telemedicine, clinic management, and HIPAA-friendly healthcare software.

E-commerce

Online stores, headless commerce, and retail software that converts and scales.

Real Estate

Property listing portals, CRM, agent dashboards, and property management software.

Education

Learning platforms, online schools, course delivery, and student engagement software.

Logistics

Fleet management, route planning, last-mile delivery, and warehouse software.

SaaS

Multi-tenant SaaS platforms, billing, onboarding, retention, and growth.

Startups

MVPs, product sprints, and senior engineering for founders.

Enterprise Software

Internal platforms, legacy modernization, and integrations for established teams.

Projects delivered

across 9 industries

Industries served

fintech to healthcare

Client satisfaction

based on engagement reviews

0/7

Support mindset

on enterprise plans

What clients say

Loved by founders and business owners

What our clients say about working with us.

“

Curelify changed the way we run our clinic. Scheduling, charting, billing, and inventory are finally in one place, and the team always picks up the phone when we need them.

Ahmad Azad

Founder & Lead Dentist • Azad Dental & Implant Center

Pakistan

Insights

Engineering & product writing

A handful of articles on shipping software, choosing stacks, and scaling teams.

Business March 12, 2026 7 min read

How custom software helps businesses scale beyond off-the-shelf

Why ambitious businesses eventually outgrow generic tools, and how custom software unlocks the next stage of growth.

Read article

Product February 22, 2026 6 min read

Why startups should build MVPs first, and what an MVP actually is

A practical, founder-friendly definition of MVPs and how to scope them so you ship in weeks, not quarters.

Read article

Engineering February 8, 2026 8 min read

Choosing the right tech stack in 2026 (without overthinking it)

A pragmatic framework for picking a stack that ships fast today and scales gracefully tomorrow.

Read article

Read all posts

FAQ

Common questions, answered

Don’t see yours? Send us a message, we usually reply within one business day.

Vivid Logic operates from Lahore (Pakistan), California (US), and Manchester (UK). We work with clients across Pakistan, the US, the UK, the GCC, Europe, Canada, and Australia.

Have an idea? Let’s turn it into reliable software.

Tell us about your project. We’ll get back within one business day with a clear next step.

Book Free Consultation WhatsApp us

Custom software, web, and mobile apps for growing businesses.

From your first idea to a finished product

Start with the problem worth solving.

Shape the product before we build it.

A premium, accessible interface.

Reliable, observable APIs.

Data modelled for the long run.

Ship safely, every day.

A scalable software product.

Software services for growing teams

Custom Software Development

Web Application Development

Mobile App Development

SaaS Product Development

Cloud & DevOps

AI & Automation Solutions

Senior engineering, delivered with care

Business-first development

Clean architecture

Scalable systems

Secure engineering

Fast, predictable delivery

Transparent communication

Long-term support

Software we've built and shipped

Run your entire dental practice from one platform.

The Pakistani business operating system, ERP, POS, and commerce in one platform.

Accept payments online, a US-standard, PCI-DSS compliant payment gateway.

A modern, cloud-first ERP for growing businesses.

A clear, simple way to work

Discover

Plan

Design

Develop

Test

Launch

Scale

Modern stacks. Pragmatic choices.

Domain expertise across 9 industries

Fintech

Healthcare

E-commerce

Real Estate

Education

Logistics

SaaS

Startups

Enterprise Software

Loved by founders and business owners

Engineering & product writing

How custom software helps businesses scale beyond off-the-shelf

Why startups should build MVPs first, and what an MVP actually is

Choosing the right tech stack in 2026 (without overthinking it)

Common questions, answered

Have an idea? Let’s turn it into reliable software.